Recently, subscription media has dominated the conversation, with Substack popularizing newsletter subscriptions as the dominant business model for writing online.
But the paid newsletter model only works for a certain kind of writer – one that wants to primarily dedicate themselves to sharing their ideas online, consistently. The model doesn’t work for the inspired one-timer, busy founder, or expert practitioner that doesn’t want the pressure to publish often.
There's a leaky pipeline of knowledge from expert communities to the outside world – too much knowledge remains locked in company walls and private exchanges.
We call this ghost knowledge.